Yemi Oluseun

Yemi Oluseun is the founder of The Change Hive, a strategy firm that partners with B2B SaaS and service businesses to reduce churn and increase customer lifetime value. A 2024 US Department of State Innovation Fellow and Executive MBA graduate of London Business School, she’s led transformation projects at JP Morgan, Barclays, and Avalara. Yemi is the creator of the 5Rs of Retention™ and RetentionOS frameworks, and a regular contributor to Business Reporter (The Independent). Her work helps organisations scale sustainably — by retaining better, not just selling harder. She holds a 4.8★ Google rating and consistently receives glowing feedback from founders and operators across SaaS, FS, and public sector organisations.