Agentic AI in Action: Building Smarter, Self-Optimising Outreach Workflows with n8n

In the age of intelligent automation, traditional outreach campaigns are no longer enough. This talk showcases how UBDS Digital is pioneering agentic AI to build dynamic, self-optimising workflows for B2B marketing, empowering marketers to go beyond automation and into decision-making intelligence. We'll share a real-world blueprint using n8n, Lead Forensics, Cognism, HubSpot, and OpenAI. You’ll see how we’ve engineered an agentic AI system that: Detects buying intent based on anonymous website visits Enriches company data and identifies decision-makers in real time Scores and prioritises leads using AI agents Executes multi-channel outreach with hyper-personalisation This is more than automation, this is AI working like a smart teammate, not just a tool. Session Takeaways Learn what “agentic AI” really means and how it differs from basic automation See how to combine n8n with AI and data platforms to drive marketing performance Understand practical applications of AI agents for lead scoring, enrichment, and intent-matching Walk away with a proven framework you can adapt to your own outreach and sales acceleration goals Whether you’re a marketing leader, technologist, or founder, this session will expand how you think about automation and AI’s role in creating business impact.