Agentic AI in Action: How to Build Self-Optimising Growth Systems that Think and Act for You

The future of growth isn’t just automation - it’s autonomy.

In this session, Olaitan Folaranmi, a Growth & AI Consultant, reveals how to design marketing systems that think, learn, and act independently using Agentic AI.

You’ll see how she builds self-optimising growth ecosystems that bring together tools like n8n, OpenAI, Clay, Airtable, HubSpot, Cognism, and Lead Forensics — enabling marketing teams to move beyond manual outreach into fully intelligent customer acquisition.

This isn’t just theory. Olaitan will walk you through real-world use-cases where AI agents:

• Detect buying intent from anonymous website visitors
• Enrich and qualify leads through multi-agent collaboration across Clay and Cognism
• Write, personalise, and deliver messages through HubSpot-powered workflows
• Record learning data back into Airtable, creating a live, evolving growth brain
• Automatically re-prioritise accounts as engagement signals change

The result? A growth engine that constantly improves itself — no manual chasing, no endless admin.

This is what happens when AI stops being a tool and starts being a teammate.

Session Takeaways

• Understand what Agentic AI really means and how it transforms growth operations
• Learn how to connect your data and outreach stack (Clay, Airtable, HubSpot, n8n, OpenAI) into one intelligent workflow
• Discover frameworks for self-learning outreach systems that scale
• Leave with a practical blueprint to power smarter B2B marketing, demand generation, and business development
• This session is for founders, CMOs, and technologists who want to move from automation to adaptive intelligence and build systems that think like growth strategists.