Beyond Templates: How AI is Revolutionising Content Management and Web Experiences

Content Management Systems are on the brink of their biggest transformation since the shift from static HTML to dynamic, database-driven platforms. Artificial intelligence is not just enhancing existing CMS capabilities, it's fundamentally reimagining how we create, manage, and optimise digital experiences.

This talk explores the AI-driven evolution reshaping the CMS landscape, from automated content creation and intelligent page builders to AI-powered SEO optimisation and dynamic user experience personalisation.

We'll examine how AI models are enabling CMSs to become proactive partners in digital strategy, automatically suggesting content improvements, predicting user behaviour, and even taking autonomous actions like bulk content updates and user management. The transformation is accelerating rapidly.

Major CMS platforms are moving beyond volunteer-driven development to dedicated, professionally-funded AI teams. Leading platforms now integrate with 20+ AI providers and offer 290+ AI-powered modules, representing a fundamental shift in how content management systems operate.

By October 2025, we'll see the first production-ready AI-native CMS platforms launching. Through live demonstrations using cutting-edge AI integrations, attendees will see how modern CMSs are implementing AI chatbots that can create new content types on-the-fly, generate landing pages through natural language commands ("Create a homepage template for a university website"), and even convert design mockups from Figma directly into functional components.

We'll explore AI-powered Experience Builders that understand brand guidelines and user intent, automatically optimising layouts and content for different audiences. Whether you're a CTO planning your organisation's content strategy, a developer working with modern CMSs, or a digital leader curious about AI's practical applications, this session will provide actionable insights into the AI-native future of content management and concrete steps to prepare your team and infrastructure for this transformation.

Key Learning Objectives:

By the end of this session, attendees will:

- Understand the AI transformation timeline Learn which AI capabilities are available today vs. what's coming in the next 12-24 months

- Identify practical implementation opportunities Discover specific AI features they can implement in their current CMS infrastructure

- See real-world applications Witness live demonstrations of AI-powered content creation, page building, and site management

- Prepare for organisational change Understand how AI will impact content team roles and workflows

- Develop an AI-first content strategy Learn frameworks for evaluating and implementing AI tools in their content ecosystem