Challenging the Conventions with Data & AI

This talk is for anyone who’s feeling the tension between the speed of AI progress and the slow reality of how most organisations actually work. You’ll hear how some of our clients are using data and automation to rethink core parts of their business — not just improving what they do, but challenging the logic of how their industries work. You’ll also hear about Futurice’s own transformation: how a software company had to confront its own limits as it scaled — and why that journey led them to apply AI internally, not as a shiny tool, but as a way to rebuild how knowledge flows, decisions get made, and value gets delivered. The talk looks at: Why AI is forcing a rethink of long-held assumptions about work, structure, and scale What it takes to move from one-off pilots to lasting capability Where organisations are getting stuck — and what to do about it Why the real opportunity isn’t just better productivity, but faster loops, smarter decisions, and entirely new operating models You’ll leave with a clear sense of what’s real, what’s hype, and what needs to be unlearned if we’re serious about using AI to create lasting change — not just better outputs.