Designing a poster with AI: taking responsibility in creative tasks

As AI continues to reshape creative industries, the question is no longer should we use AI, but how we use it well. This practical session explores how to use with AI tools for creative tasks while remaining grounded in human judgment, vision, and responsibility. Drawing on a real-world example of designing a poster for an AI conference, this session will equip creative directors, educators, and innovators with strategies for communicating effectively to a target audience, using AI. You’ll learn how to harness AI’s strengths, like ideation, synthesis, and experimentation, while recognising and mitigating its blind spots. This session offers a clear framework for prompting AI responsibly, so creativity stays human at the core. Session Takeaways: Learn a practical framework for prompting AI effectively in creative projects. Discover how to balance AI’s capabilities with human oversight and critical thinking. Gain confidence in using AI as a creative partner, without outsourcing your creative responsibility.