Sarah Gold

Designing trustworthy AI

A Talk by Sarah Gold (Founder and CEO, Projects by IF)

About this Talk

AI is increasingly powerful and accessible. But it’s also fundamentally untrustworthy. Unlike traditional software, AI can’t be fully predicted. Designing for AI as if it were reliable tech risks harm and failure. Generative AI demands a radical rethink of the way we work. One that puts trust at the centre and makes space for ambiguity and change. Because trust isn’t just ethical, it’s strategic. It leads to better business outcomes, stronger adoption, and more resilient systems. In this talk, we’ll share some of the practical ways organisations are already designing trustworthy AI experiences. Ones that are transparent, accountable, and participatory.

20 October 2025, 02:00 PM

02:00 PM - 02:30 PM

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About The Speaker

Sarah Gold

Sarah Gold

Founder and CEO, Projects by IF