Digital inclusion in your AI Marketing Strategy

Thanks to AI, our approach to search and content consumption has shifted dramatically over the last 1–3 years. But the marketing playbook hasn’t caught up. Many leaders are stuck in shiny object syndrome — experimenting with AI tools without a clear strategy or an inclusive lens. In this talk, I'll be covering best practices to incorporating Generative AI in your marketing strategy, with a particular focus on being inclusive for your target audience. I’ll be covering: 1. AI’s impact on inclusive content We’ll explore how AI tools are shaping what gets created, who it’s created for, and who might unintentionally be left out. From biased algorithms to inaccessible outputs, I’ll unpack the risks of exclusion when we don’t design intentionally. 2. How to intentionally create inclusive content I’ll walk through how to build inclusive audience targeting strategies, rethink data segmentation, and avoid stereotypes. We’ll also look at inclusive design principles for everything from image generation to culturally aware messaging. 3. Accessibility in your brand and content From ensuring AI-generated content meets accessibility standards, to understanding the ethical and legal considerations like GDPR and inclusive consent. I’ll share practical ways to make your brand more inclusive, not just in what you say, but how you say it. 4. Behind the scenes: who’s shaping your AI We’ll also touch on the importance of diverse teams behind your content, and how to embed inclusion into your AI marketing workflows with toolkits, case studies, and prompts that help turn intent into action.