Governing AI in Digital Publishing: Enhancing Efficiency, Elevating Editorial, and Mitigating Risk

AI presents a transformational opportunity for digital publishers, promising enhanced efficiency and an improved editor experience. Tools that can automate content generation, optimise SEO, assist with research, and personalise content delivery can free up teams to adopt a more strategic focus. However, adopting AI without a robust governance framework introduces quality, ethical and reputational risks. By proactively developing and iterating their AI governance framework, digital publishers can safeguard their brand, maintain audience trust and realise the productivity dividend of AI investment. This session will explore the risks and opportunities, illustrated by real world examples (the good, the bad and the ugly!) and describe the foundations of an AI governance framework, from policy and principles to monitoring and control.