How to win at AI without talking about AI (much)
A Talk by Scott Colfer (Director of Product & Strategy, Herd Consulting)
About this Talk
The pressure to "do AI" is immense, but chasing the hype is a losing game. This talk provides a radical alternative: the best way to win with AI is to stop talking about it and start strengthening your core approach to all technology.
This is a practical, no-nonsense playbook for leaders. You will learn how to:
- Start with the Business, Not the Tech: Use capability mapping to identify the right problems to solve, ensuring technology serves your strategy, not the other way around.
- See the Whole Board: Build a technology radar to put AI in context, manage your entire tech portfolio, and communicate decisions clearly.
- Move Fast, Safely: Apply a simple, robust ethical framework to de-risk innovation and accelerate responsible adoption of new tools.
- Fund Outcomes, Not Hype: Structure investment to reduce red tape and focus on measurable results, not just technological novelty.
You’ll leave not with a temporary "AI strategy," but with a durable, repeatable system for making sensible decisions about any new technology.