Retention by Design: How AI Can Fix the Leaks in Your Customer Journey

Most businesses don’t need more leads — they need to fix the leaks. In this practical and provocative talk, Yemi Oluseun shares how AI can be used to reduce churn, increase LTV, and build customer journeys that retain by design — not luck. Drawing on her proprietary 5Rs of Retention™ framework, she’ll show how B2B organisations can use AI not just for automation, but for insight, timing, and trust-building. Whether you're in Financial Services, SaaS, or public sector transformation, this talk reveals how retention can become your most powerful growth lever. You’ll learn: → Where most businesses lose customers (and how to spot it early with AI) → 3 simple AI-powered upgrades to boost retention without increasing costs → How to design a self-healing, insight-driven customer journey using The Change Hive’s RetentionOS This session is for leaders ready to operationalise AI, not just talk about it.