The 3 Rs of AI-Driven Marketing: Respect, Rectitude & Resilience in the UK Advertising Landscape

In an era where AI is reshaping marketing at lightning speed, how do UK brands harness its potential without losing sight of ethics, diversity, and human connection? This session introduces The 3 Rs of AI-Driven Marketing, a framework built on Respect, Rectitude, and Resilience, and shows how leading UK brands are applying it today. Drawing on exclusive case studies, I’ll demonstrate how AI can be deployed to enhance performance and uphold the values audiences care about most. 🔹 Respect: Honouring diversity and representation, from Haleon’s AI-powered health inclusivity screener to Dove’s (and Unigloves’) commitment to authentic, unaltered imagery, and Cadbury’s hyper-local deepfake personalisation campaign. 🔹 Rectitude: Doing the right thing in AI adoption, featuring ISBA/IPA’s work on industry AI guidelines, Make it Fair’s consent-driven model, and the ASA watchdog’s evolving stance on AI transparency, plus why Coca-Cola’s AI governance model offers lessons for UK marketers. 🔹 Resilience: Adapting at speed and scaling without compromise, with examples like Original Source’s creative AI-led product storytelling, Klarna’s personalised payment journeys, and the British Council’s multilingual AI campaign that reduced deployment time from weeks to days. Attendees will leave with: ✅ A practical framework for evaluating AI marketing initiatives through an ethical lens ✅ UK-specific brand examples of AI done right, and the missteps to avoid ✅ Tools to balance innovation, consumer trust, and ROI in the evolving UK advertising market Expect an engaging, interactive session with live polls, audience input, and actionable takeaways designed to make AI marketing more human, more ethical, and more effective.