What we learned from simulating 100 AI agents making purchasing decisions

With the landmark release of OpenAI's ChatGPT agent in July this year, the starting gun has been fired on the next revolution in e-commerce. This technology could see rapid adoption if it can offer consumers two things they crave: unparalleled convenience for routine purchases and the ability to hyper-optimise complex spending decisions in ways no human can. While the market has not yet shifted, our simulation of 100 ChatGPT agents making purchasing decisions provides a unique, predictive glimpse into the purely logical and data-driven behaviours that could eventually bypass traditional marketing. Does the technology live up to the hype and what will the future hold for it? Our objective is to offer business leaders a crucial first-mover advantage: a foundational understanding of how to build commercial strategies for a future where your most valuable customer is no longer human.