Why your content team holds the key to GenAI success

Your tech team is excited about GenAI. Senior leadership wants results. But if your content people aren't in the room, you're setting yourself up for expensive mistakes. In this session, I'll share why content teams are the missing piece in most GenAI strategies. Drawing on two decades at the intersection of human-centred design and technology, plus lessons from developing the industry's first GenAI course for content professionals, I'll explain why you need content people in these conversations. We'll look at why GenAI implementations fail when human-centred design professionals aren't involved. I'll explain how content teams' understanding of your users, content and organisation makes them an essential part of the GenAI conversation. And I'll cut through some of the hype to show you what GenAI can actually do. You'll leave with: - How to bring content people into GenAI conversations - Questions to ask your content teams about what they need - How to start separating hype from reality - Thoughts on training your teams - Better understanding of where GenAI might fit in your content operations This session aims to help you think more clearly about GenAI decisions.