WINNER AI™: How Artificial Intelligence is Transforming the Way Businesses Win Awards
A Talk by Denise O'Leary MBE (Managing Director, Purpol Marketing Ltd)
About this Talk
Discover how artificial intelligence is revolutionising the traditionally human-led process of business award writing. WINNER AI™ – based on Denise O’Leary MBE’s acclaimed book Winner: How to Win Business Awards – helps SMEs, entrepreneurs, and corporates craft persuasive, criteria-aligned entries using a proven, judge-focused methodology.
This session reveals:
- The psychology of award judging and how AI replicates it
- Real-world impact: how WINNER AI has helped businesses win with confidence
- How to structure award submissions for scoring success
- Ethical use of AI in recognition campaigns
Session Takeaways:
- A step-by-step process to AI-powered award entry writing
- Insights into what judges love (and what they reject)
- How to align values, metrics, and storytelling using AI prompts Perfect for business owners, marketers, and consultants looking to win more awards with less overwhelm.